Help Cotopaxi break out of the hardcore-hiker bubble and reach a more casual audience. 

A bag isn’t just a piece of gear; it’s your sidekick for the “everyday adventures” that become tomorrow’s core memories. It’s more than your bag, it’s your story.

We caught casual adventurers where they roam: festivals. At our All Things Go activation, fans cemented memories with scout-inspired souvenir badges. Then at Sundance,  attendees warmed up to Cotopaxi through an official jacket sponsorship. The approach unlocked a new audience segment, drove genuine engagement, and even earned some love from the ad press.