The Fifth Avenue BID sought a social presence that matched their iconic status, one powerful enough to bring visitors back to the avenue itself.

Online shopping may offer convenience, but Fifth Avenue’s concierge-quality service, exclusive offerings, and unrivaled glamour offer an experience no checkout page can replicate.

We partnered with the Avenue’s legendary retailers to craft elevated content that bottled the Fifth Avenue lifestyle: aspirational, yet inviting. Within a year, we quadrupled their audience.